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Ensuring A Product Lives Long After A Start-Up Dies

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As the number of start-ups shutting down continues to grow, consumers are wary of investing their money and time on products and services that have the risk of being discontinued. So how does a start-up ensure customers that its product will live on if the company doesn’t?

Read full article:  http://blogs.wsj.com/venturecapital/2009/05/13/ensuring-a-product-lives-long-after-a-start-up-dies/

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Written by bandwidthbarn

May 14, 2009 at 8:26 am

Posted in General

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