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Entrepreneurs learn the art of the 60-second pitch

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…Martin says a good pitch starts with talking about the problem the company is trying to solve.

“I’m amazed by how many people start out talking about their product,” he says. “After you tell the problem, then tell me about your product, but only a little about it. Focus more on the benefit and less on the features.”

Next comes explaining why anyone should care. Is it a large market? Do you have a different approach than everyone else? Next, explain why you’re competitively better than anyone else…

Entrepreneurs learn the art of the 60-second pitch

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Written by bandwidthbarn

May 11, 2009 at 10:49 am

Posted in General

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