Ensuring A Product Lives Long After A Start-Up Dies
As the number of start-ups shutting down continues to grow, consumers are wary of investing their money and time on products and services that have the risk of being discontinued. So how does a start-up ensure customers that its product will live on if the company doesn’t?
Read full article: http://blogs.wsj.com/venturecapital/2009/05/13/ensuring-a-product-lives-long-after-a-start-up-dies/